How It Works

Every Start Your Innovation project follows the same clear process — from the moment you reach out to the day your website goes live. Here's exactly what to expect.

A Quick Note Before You Begin

Whether you're just getting started, ready to grow, or stuck with an unfinished or unsatisfying website — we'll figure out the best path forward together before anything begins. This process applies to both our Launch and Forge tracks.

We work Monday, Wednesday, and Friday. Please reply within 2 office days during each phase so we can keep things moving. If something urgent comes up, let us know within 24 hours.

  • Head over to our Start a Project page and choose the package that best fits your needs. You'll fill out a short form and review our Digital Service Agreement — it covers what we need from you and confirms your responsibilities before work begins.

  • We'll reach out with a few questions to learn more about your goals and confirm the best path forward. We'll review your package, platform, and any tools needed before work begins.

    Once we've confirmed everything, you'll have a chance to review before moving forward. You won't pay a deposit until you're ready to begin.

  • Once your Pre-Plan is confirmed, we'll send your invoice. You'll pay a 50% deposit to get started.

  • This is where we get to know your vision. We'll map out your pages, sketch your layouts, and nail down your visual direction together.

    At the end of Plan, we'll share everything with you for review. This is your revision round — if something doesn't feel right, tell us. We're listening, and we want to get it right before Build begins.

  • With Plan approved, we get to work. We'll build every page, apply your branding, add your content, connect your features, and test everything across desktop, tablet, and mobile.

    At the end of Build, we'll share the full site with you for review. Look it over carefully and let us know what needs adjusting before we move to launch.

  • Once Build is approved, we'll get everything ready for launch — domain connection, email setup, final SEO steps, and pre-launch checks.

    Before anything goes live, you'll give us your final approval. This is your moment to say "we're ready." The remaining balance is due before your site goes live. Once payment is complete, we'll publish your website.

  • After launch, Launch clients receive 14 days of support for minor fixes, Squarespace guidance, and any third-party tool training. Forge clients receive 30 days of support for minor fixes, Framer guidance, and any third-party tool training. If you need ongoing support after that, our Care Plans are here to help.

A Few Things to Know

Your Responsibilities

  • During Pre-Plan, you'll be asked to provide your content, images, branding, and any account access needed for your project.

  • You're responsible for your platform subscription, domain, email, and any third-party costs. Your plan, domain, email, and all third-party accounts are in your name.

  • You own your website, domain, email, and all connected accounts.

Project Scope

  • Launch packages include template customization built with Squarespace. Forge packages include a fully custom design built with Framer. Neither covers custom coding beyond the platform's native capabilities, copywriting, photography, logo design, or paid plugins and apps.

  • Basic SEO is included in every package — page titles, descriptions, and sitemap where applicable. It does not include ongoing SEO strategy, keyword research, or search ranking guarantees.

  • Our packages do not include accessibility audits or WCAG compliance reviews. If your site needs to meet specific accessibility standards, please consult a qualified accessibility professional.

  • Any work outside your package may require a separate quote or add-on.

Revisions and Support

  • You'll get one revision round during Plan and one during Build.

  • Post-launch support covers minor fixes, platform guidance, and third-party tool training only — not new features or redesigns.

Flow Add-On

  • The Flow add-on includes up to 5 Zapier automations and one free workflow update. For Framer sites, automations are triggered by form submissions only. Additional automations and updates are not included.

Care Plans

  • Each Start Your Innovation site needs its own Care Plan.

  • Care Plans cover updates and maintenance only — not redesigns, rebuilds, new pages or features, platform plan upgrades, or third-party tool changes.

Payments and Cancellations

  • Projects inactive for 14 or more days may be paused. A $500 Relaunch Fee may be required to resume.

  • Once work has started, the deposit is generally non-refundable. Please review our Refund and Cancellation Policy for complete details on what counts as work started and how partial refunds are calculated.

Third-Party Platforms

  • Third-party platforms such as Squarespace, Framer, and Zapier may change their pricing, features, or availability at any time. We are not responsible for disruptions or additional costs caused by those changes.

  • We do not guarantee specific business results — including sales, leads, traffic, or search rankings. Our role is to deliver the services agreed in your package.

Portfolio

  • Unless you opt out in writing before work begins, we may feature your completed site in our portfolio and marketing materials.

For full details, review our Terms and Conditions, Digital Service Agreement, and Refund and Cancellation Policy.