How It Works

We keep things simple, clear, and moving. Here's exactly what to expect from the moment you reach out to the day your website goes live.

A Quick Note Before You Begin

Whether you're just getting started, ready to grow, or stuck with an unfinished or unsatisfying website, we'll figure out the best path forward together before anything begins.

We work Monday, Wednesday, and Friday. During each phase, please reply within 2 office days so we can keep your project on schedule. If something urgent comes up, let us know within 24 hours.

  • To get started, head over to our Start a Project page. Choose the package that best fits your needs, fill out the form, and review and agree to our digital contract agreement — it covers what we need from you to keep your project on track, including your logo and brand assets, photos, and written content — and confirms that you're responsible for your Squarespace subscription and any third-party costs and that you'll follow our payment schedule.

  • After you start a project, we'll reach out with a few questions to better understand your goals and what you're trying to accomplish. While you're gathering your logo and brand assets, photos, and written content, we'll be verifying your Squarespace plan and any third-party tools needed for your project. Once everything is confirmed, we'll give you a chance to review before moving forward — no deposit is due until you're ready to begin.

  • Once your pre-plan is confirmed, we'll send your invoice. A 50% deposit is due to begin.

  • This is where we get to know your vision. We'll clarify your goals, map out your pages, sketch your layouts, and establish your visual direction.

    At the end of the plan, we'll share everything with you for review. This is your revision round — if something doesn't match your vision, tell us. We're listening, and we want to get it right. Your pages and features are confirmed and approved here before Build begins.

  • With the plan approved, we get to work. We'll build every page, apply your design, add your content, connect your features, and test everything across desktop, tablet, and mobile.

    At the end of Build, we'll share the full site with you for review. This is your revision round for Build — look it over carefully and let us know what needs adjusting.

  • Once Build is approved, we prepare everything for launch — domain connection, email setup, final SEO steps, and pre-launch checks.

    Before anything goes live, you'll give us your final approval. This is your moment to say "we're ready." The final payment is due before your site goes live. Once payment is complete, we'll publish your website.

  • After Launch, you have 14 days of post-launch support for minor fixes and Squarespace guidance. If your site needs updating after that, our Care Plans are here to help.

A Few Things to Know

A project refers to any Launch package or add-on purchased through Start Your Innovation.

Care Plans are an ongoing service and are not considered a project. They are billed hourly or monthly, with a yearly option available at a discounted rate.

Revision rounds are included per phase — one in Plan, one in Build. Additional rounds are available to purchase at $150 each and cover layout adjustments, content updates, design changes, and feature refinements within the current phase. They do not cover new pages, new features, or scope changes.

You own everything — your Squarespace plan, your domain, your email, and any third-party tools are all in your name. We're here to build, not to hold the keys.

Launch packages do not cover:

  • Pages, core system setups, forms, or email inboxes beyond your package limit

  • QR Code Pack — available in Launch Plus and Launch Pro

  • Migrations from other platforms

  • Additional revision rounds beyond what is included — available to purchase

Flow add-on does not cover:

  • Automations beyond the 5 included

  • Additional workflow updates beyond the 1 free update included — available through Care Plus, Care Pro, and Care Max

  • Squarespace plan upgrades

All Care Plans do not cover:

  • Redesigns or rebuilds

  • New pages or features outside your current package

  • Complex store or membership changes

  • Squarespace plan upgrades

  • Unused hours or workflows do not roll over to the next month

Care — work beyond the 1 hour minimum is billed at $150/hour.

Care Plus — work beyond 2 hours is billed at $150/hour with a 10% discount. Flow clients are limited to 1 new workflow per month.

Care Pro — work beyond 4 hours is billed at $150/hour with a 20% discount. Flow clients are limited to 2 new workflows per month.

Care Max — work beyond 6 hours is billed at $150/hour with a 30% discount. Flow clients are limited to 3 new workflows per month.